Telling a Story With Data and Visualization
Humans are visual creatures and storytellers by nature. The beauty of excellent content is that it has the ability to paint a clear picture in the reader’s mind, just as truly effective visuals should tell a story. When marrying the two, marketers harness the power of storytelling with visuals to make data fully digestible. The way in which businesses deliver and distribute graphics to
2017 Digital Marketing Trends Roundup
2017 is going to be a phenomenal year in digital marketing. Why? Because we’re going to make it that way. Part of WS9 Groups mission is to constantly leap forward, staying ahead of the digital curve with both eyes focused on the next big opportunity. It’s no stretch to say that our team is a little obsessed with new trends. Poised on
10 Things to Consider for a Website Redesign
You might have several reasons for considering a website redesign. Standards for web design change over time – and your site may be looking out of date. You may wish to update your corporate image or even launch a new product line. The possibilities are endless. Is your website mission critical to your business? If so, then a website redesign can have a
Attract. Convert. Win. E-Commerce Web Design
Think a good product or service is all you need to run a successful online store? Think again. E-commerce website owners notoriously make the rookie mistake of thinking online stores sell themselves. But there’s more to e-commerce web design than a list of products and a shopping cart. It doesn’t take a seasoned vet to know e-commerce web design is about one thing:presentation. Many
Facebook (Sort of) Builds Dislike Button
What happens when a Facebook post is important for people to see – but not Likeable? For example, something sad like the death of a family member or the recent refugee crisis. Of course, no one wants to send the message of “Liking” a tragedy. It’s completely inappropriate and downright uncomfortable. But people do want to be able to express empathy. Facebook users have requested
A/B Test Your Email Campaigns Like a Boss
Email marketing. It’s the most important channel for businesses and brands to continually get their names in front of past and present clients. It’s consistent, targeted, effective, and inexpensive. More than half of the world’s population depends on email marketing as a main source of revenue. Just how big is email marketing today? Huge. In fact, the popular marketing technique yields an average