Engage Your Customers with Marketing Automation
Effective marketing takes time, effort and insight – and good marketing automation software is designed to help on all three counts. By automating some of the most repetitive manual tasks, it frees up marketing departments for more strategic work, and provides enhanced insights to help them target future efforts. On top of that, marketing automation software also makes it easy to provide a personalized
6 Digital Tools to Help Your Business Rock 2019
As we say goodbye to 2018, it's time to look ahead to the future. As a business, you can take steps to better prepare for 2019. With the use of certain digital tools, you can make everyday work life easier for you and your whole team. This can lead to an increase in productivity and in turn, more overall success. Here are
Design Smarter Marketing Campaigns: Trends and Predictions for 2019
While trends like automation and AI, video, and the rise of the chatbots will continue to make an impact on marketing campaigns across industries, 2019 will also see a push for more personalized content and experiences, and customer-centered approaches with a focus on quality and engagement over more ads. Bridging the Gap: Technology and the Human Touch In addition to voice search, chatbots, and
How Mobile First Indexing Impacts SEO Strategy
Google's stated objective is to return relevant search results. By adopting mobile-first indexing, the search engine recognizes that most users view websites through mobile devices and not desktop computers. The search engine says that this new way to analyze sites does not affect ranking. However, SEO experts note that the mobile site is now a company's primary site. Failure to maximize user
Make it Happen: Understanding Calls to Action
You'll find at least one Call To Action (CTA) on almost any website. CTAs are exactly what they sound like: a piece of text, button or image that encourages a user to take some form of action. That action might be clicking a link, entering an email address, downloading a report or purchasing a product. Whatever you want a visitor to your
Your Law Firm Has a New Website, Now What?
Online marketing plays a key role in the success of a business and in a highly competitive area like legal representation, having a website that reflects your achievements is vital for gaining prospective clients. Here’s a comprehensive checklist to make sure your new website is performing at its best. Mobile Friendly According to a 2016 study, 77% of European adults own a smartphone. If a law